RESPONSE Dealership CRM

If you are not currently utilizing a certified CRM, RESPONSE is a cost-effective solution that will allow you to manage all your Mercury Marine leads in an easy-to-use application.

Receive leads, log outbound and inbound customer touchpoints, schedule tasks, receive notification alerts and view lead details all in one web-based CRM.

Lead Management

  • Securely receive Mercury Marine leads
  • Record lead activities
  • Automatic merging of duplicate leads
  • Auto-response functionality
  • Email notification for new leads
  • Integrated email
  • Workflow rules to help automate touchpoints with customers

User Management

  • Multiple users and roles
  • Configurable users for auto-assigning leads to staff
  • Reassign leads to users

Reporting

  • Detailed, downloadable reports

Calendar and Task Management

  • Full calendar to track appointments
  • Task management by user to track activities throughout the day

RESPONSE Enrollment Form

All Fields Required

*50% discount off displayed rate during promotional period from 4/15/2025 - 3/31/2026

*Promotional price requires dealer subscription term through 3/31/2026

*Retail price goes into effect 4/1/2026

Mercury Marine Lead Management Program Opt-In

Opt-In